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In today's fast-paced digital landscape, crafting a successful marketing strategy requires more than just creating appealing content. One of the most crucial components that can set your brand apart is the establishment of a vibrant online community. Let's delve into how building such a community not only fulfils the need for connection but also plays a pivotal role in building trust with your audience.

Online communities are inherently inclusive, tearing down the barriers of physical location and accessibility. This inclusivity draws in a diverse array of individuals who might never have had the chance to interact in person. As you bring people together around shared interests or passions, your brand becomes a unifying force, fostering a sense of togetherness and belonging that resonates deeply with your audience.

2. Tackling loneliness and addressing the craving for connection

The modern era, paradoxically connected through screens, has seen a rise in feelings of isolation and people that yearn for genuine human connection. Online communities provide a solution. By creating a virtual space where individuals can engage, support, and relate to one another, your brand nurtures relationships and can even step in as a friend in a digital world often perceived as cold and distant. This makes your brand an integral part of their lives.

While captivating visuals and compelling content are essential, true engagement transcends the surface. An online community transforms passive consumers into active participants. Brands that take the time to genuinely engage with their audience, responding to queries, acknowledge feedback and initiate conversations, stand to gain something invaluable: trust. This trust is built on the foundation of authenticity, showing that your brand is willing to invest in meaningful interactions.

When your brand shows up consistently, offering value, facilitating discussions, and listening attentively, you create an environment where your audience feels heard, understood, and respected. This is the perfect place to gather invaluable insights for your brand and customer feedback. Now you can leverage what you learn to gain a competitive advantage and scale your brand.

The era of digital marketing is not just about transactional exchanges; it's about forging connections that endure. Online communities offer an avenue for brands to bridge the gap between the digital and the personal, creating spaces where individuals can form meaningful bonds. By prioritising the creation of an online community, your brand not only taps into the need for connection but also lays the groundwork for a relationship built on trust, authenticity, and shared experiences.

Stay tuned for tips on how to build a community.

Why building an online community should be a top priority in your marketing strategy

As influencer marketing forever expands in the digital marketing world, it's important to ensure that you're partnering with the right influencers who can deliver real results for your brand. At Swwim, we pride ourselves on our ability to handpick influencers who are the perfect fit for our clients, creating authentic and mutually beneficial partnerships.

In this blog post, we will share six key factors that we consider when selecting influencers for campaigns, to ensure maximum success and return on investment for our clients. Let's dive in!

: We look for influencers who are consistently active on their stories, as this indicates that they are committed to engaging with their audience.

 A high follower count doesn't necessarily equate to high engagement. We carefully analyse an influencer's engagement rate, looking for a high level of interaction with their followers. We also like to see an influencer communicating with their followers too as this shows a real sense of community.

 We seek influencers who have developed a strong and recognisable personal brand. We should be able to tell what an influencer is all about within a minute of looking through their profile. A strong brand usually equals a strong community.

 We look for influencers who are consistent with their feed posting schedule. We aren’t talking about posting 7 days a week, but a minimum of 2 x on Instagram, and 3 or 4 x a week if we are looking for TikTok influencers.

 It's absolutely essential that an influencer's values align with the brand they are promoting. This ensures that the partnership is authentic and meaningful and that the audience will perceive it as such.

 We believe that follower counts don’t have to be huge in order to lead a successful influencer campaign. Micro influencers hold a significant impact and should never be overlooked. This of course depends on the client’s campaign brief but the majority of the time we are looking for a minimum of 5k followers.

If you have any questions about influencer marketing or need a hand on your next campaign, please don’t hesitate to get in touch!

6 Tips For Choosing The Right Influencer

You'll have a self-sufficient marketing team

Using a marketing agency vs having your own in-house team means they’re more likely to operate self-sufficiently. Saving you time to focus on other tasks required for your business.

The social media agency will have a more thorough and in-depth understanding of best practices and industry news. You can rely on them to be experts in their fields. They’ve also worked across several different industries and will have a wider understanding of what works well.

Agencies work with a variety of different clients, this could be beneficial for your own marketing in terms of collabs. They will also have contacts in similar areas of marketing for services they don’t offer, eg. videographers, copywriters, and translators. You never know when one of these will be essential to your marketing strategy!

Agencies typically have a whole team of individuals working on client accounts, meaning last minute changes or decisions can easily be adapted to. They’ll also acquire more physical resources in terms of equipment and tools, allowing them to create content to a higher standard.

An agency will have the knowledge and know-how to create high quality content for your social media channels, but they’ll also be technically minded so they’re able to analyse and report on the results from the content.

If you're thinking of hiring a social media agency then 

, we have a great team with knowledge ranging from community management, influencers, content creation & paid media channels.

Swwim girls at their social media agency portsmouth

What Are The Benefits Of Hiring A Social Media Agency?

People often wonder how Facebook knows them so well or why they’re seeing certain ads in their feeds. Well we’re here to tell you that no, Facebook isn’t ‘stalking’ you. Ultimately Facebook (Meta) is able to build a picture of who you are and what you might like, through the vast amount of data that it holds on you (the user). We’re going to run through a few of the different ways in which Facebook gains this information.

Facebook ad targeting uses several different signals to determine your likes and interests. One of the primary signals is the information you provide on your profile (eg. age, gender, location, page likes). Another factor is how you interact with your feed (eg. commenting on posts, liking certain videos). The algorithm will use this information to show you brands and advertisements which it deems you’ll most likely enjoy. Every single interaction strengthens this virtual picture.

Facebook gains information about you from third parties

Another way Facebook gains data on you is through third party apps and websites. Facebook receives signals from the websites you visit and when you use “Login with Facebook”, all of which are used within its ad targeting.

Brands can retarget you using the Facebook Pixel

Lots of brands will have a Facebook pixel on their website and this will send data back to Facebook so that brands can retarget you. So if you visited a website but didn’t make a purchase, brands can serve you ads in the hope that you’ll come back and complete a purchase.

The Facebook pixel is a powerful tool which can also be used to make Lookalike audiences. This means that brands can build audiences which look like (or are similar to) their customers, web visitors or social engagers. So the algorithm may use one of the previous signals to garner that you should be included in that lookalike audience.

Brands can upload email lists of their customers and target those people with ads, or build Lookalike audiences that look like those customers. If you’ve purchased from a brand they may use your data in this way to target you again, or people that look like you.

A common misconception is that Facebook listens to your conversations, while they aren’t allowed to do this, they can track your location which helps the algorithm understand your behaviours and make connections between you and the people you spend time with.

Looking for more help with paid social advertising?

If you’d like 1:1 advice about paid social advertising then it’s not too late to take advantage of our free social media workshops. 

Sign up now for a complimentary meeting where we can tailor advice to your specific needs.

computer screen showing facebook watching you and how facebook ad targeting works

How Does Facebook Ad Targeting Work?

Unless you’ve been living under a rock with no signal for the last 2 years - you’ll know that TikTok is one of the 

 and the place for all brands to be. At the end of 2021, it had reached over 

 - beating both Facebook and Instagram and firmly securing its place as one of the top dogs in social media.

But it’s not all just dancing and filters - TikTok is an excellent space for B2B companies to be a part of. The platform tends to retain users better than all competitors - which means they’ll come back to your channel for more. Another benefit for brands is that TikTok is great for cross-platform promotion. Users are frequently sharing their favourite TikTok’s to Twitter and Instagram - increasing the rise of viral creators and helping trends to migrate onto other platforms and drive new users to the app.

If you are ready to reach new audiences and engage on a more personal level, then read our top tips for B2B companies on TikTok below.

The most successful brands on TikTok are producing content that doesn’t feel like a sales pitch. Users want to see real people, creativity, and content that’s entertaining, informational and personal. Popular brand content on TikTok has included marketing managers, employees and CEO’s getting in front of the camera and getting personal. Try introducing your audience to the people behind your business!

Interacting with user generated content is a great way to expand your audience on TikTok. Similarly, encouraging followers to engage with your content and create their own by sharing their own experiences or thoughts is a great way to open the lines of communication. For example, in order to engage in conversations that are already happening in your niche, why not try using the TikTok ‘stitching’ feature? You can do this to add your opinion or insights from your business/department showcasing your expertise in your industry. Another approach to take would be to train key stakeholders / key opinion leaders in your team so that they’re able to post from their own professional TikTok accounts. That way you can interact with them from your business account, and start to build a community on the platform that is specific to your niche. This will attract those interested in similar topics. The new ‘repost’ feature also means you’ll be able to reshare any of their most relevant and engaging content to your business account.

An important thing to remember when joining the world of TikTok as a B2B company is that TikTok sets the tone. It’s not a newsletter, website or a boardroom - it’s a whole other ball game. 

20.3% of TikTok users are aged 40-49 and 11% are over 50

 so if that’s your target audience, you’re looking in the right place. However when it comes to your content delivery, adjust your tone to fit the environment

Hook that immediately draws in the viewer

You can afford to be more informal/casual

Look to other popular TikTok creators and identify trends in their style

Equally captions are much shorter and snappier than on Instagram where longer captions are more engaging. This is not the case on TikTok - the shorter the better!

By far the easiest and arguably most fun way to create on TikTok is by jumping on trends and challenges whenever you can. Applying them to your business and your industry will help you target your audience no matter how niche. Doing this is also likely to help boost your reach and engagement as TikTok’s that use trending sounds, filters and relevant challenge hashtags are more likely to get more views and go viral.

Some niche B2B companies may find it more difficult than others to engage with UGC, trends and challenges. For these brands, creating videos off the back of industry news in a ‘TikTok friendly’ way will help educate audiences and showcase your expertise. A good example of a B2B company doing this is 

. They’ve got a unique and creative way of sharing informative content relevant to their industry while fitting the app style and audience consuming it.

Interested in a TikTok training session for your team? Email us at 

 and we can share some information on our training packages.

mobile phone showing how to use tiktok for b2b brands

How To Use TikTok For B2B Marketing

If you're in charge of B2B marketing strategy, you might overlook social media as a channel, thinking that your business is based on personal referrals and that your target customer doesn't use social media to seek suppliers. But today, there's no business that doesn't benefit from social media marketing. And here's why. 

They are on social media, having conversations. They might even be having conversations about your industry or even your company. Having a presence will help you maintain relationships with customers and ensure you're not out of the loop.

New customers can find you via social media, plus having engaged and up to date social media profiles supports SEO - so if ranking on Google is important to your business, social media is a must.

Every company benefits from having strong branding and social media can help you position your brand. When done well, that positioning will in turn resonate with your target customers so you're front of mind when they are in that purchasing mindset.

Company social media channels build trust

If your business is looking to acquire new customers, building trust is going to be an important objective. Brands with a considered social media strategy and good community management will appear a safer choice compared to those without.

There's no other form of advertising that's as targeted

No matter how small your industry or niche is, you'll find your audience somewhere on social media. Whether it's baby boomers or gen Z you are looking for, they're congregating on social media so don't miss out on opportunities to build relationships with key players.

If you work in B2B and would like some advice with your marketing strategy, you can sign up for a FREE social media workshop with our team. Find out more 

person devising b2b marketing strategy on the go

Why Your B2B Marketing Strategy Must Include Social Media

Your first step towards advertising on TikTok is to make sure you have an organic page to advertise from. You’ll need this to create an ad account. It's also a great way to test content and find out what performs best organically. That way you can ensure you are using top-performing content in your advertising strategy.


Set yourself up on the TikTok Business Centre

Once you’re all set up with an organic page, and ready to get going with ads, you’ll need to create a 

. If you’re familiar with Facebook advertising, this works in a similar fashion to the Facebook Business Manager.

Your TikTok Business Centre account houses your assets in one easy to find place:

You can link your organic TikTok page through the business settings area in the Business Centre.

Link a TikTok ads manager account to your Business Centre

Once you’re all set up and verified, head to the assets section of your Business Centre account. You’ll need to select the “Request Access” option, this is where you paste your ads manager ID.

If your ads manager and business centre accounts are set up through the same email then your ads manager will automatically appear. Make sure you remember to add yourself as an admin under the member tab, then you’re all set!

You’ll need to create a TikTok pixel and add it to your website. This is a great tool for building custom audiences, whether you’re wanting to retarget or advertise to a cold audience through lookalikes.

You can do this through the assets tab in your ads manager account. You’ll be able to track events that occur on your website and even on your app if your brand has one.

The easiest way to add the pixel is to send the instructions to your developer! But if you have access through a CMS then the internet is full of guides, check the specific instructions for your provider through their website or a quick google search.

Now you’ve got all the back end bits set up for your account you can start advertising! So you need to decide which objective is best for what you’re trying to achieve. Some of the different options available to you include:

TikTok has its own minimum ad budgets which you’ll need to meet:

£50 per day minimum (if using campaign level budget optimisation)

£20 per day minimum (if using ad set level budgets)

But you will also need to consider your own levels of spend for the platform, based on what you’re trying to achieve. We put together a 

This is where you can get creative with your targeting. Add in those custom audiences you’ve built using your pixel, or select behaviours and interests that are most relevant for your target audience. This includes targeting people who have interacted with particular creators or hashtags which is quite a powerful tool. You can also filter your audience based on age, gender and location.

In the beginning, it’s best to keep your targeting broad, this gives you a bit of testing time to understand who is interacting most with your ads as you might find the results surprising. Don’t be afraid to experiment.

This is the TikTok advertising mantra. Content that performs well on the platform blends into the “for you page” seamlessly. This isn’t a new idea, you will often find the creatives that don’t feel like ads perform better. We put this down to people’s mindset, you’ll find better results if you prove the worth of the product or service authentically. You should keep this idea front of mind when creating your assets for TikTok ads.

There are a few different formats you can try:

Spark ads - these are a great new addition which basically means you can promote content from your organic page.

What other advertising options are available on TikTok?

In-feed advertisements aren’t the only option available to you with TikTok, that’s what makes this channel so unique. Outside of the ads manager parameters, through the use of an account manager, you can access some more immersive and unique ad formats. These are usually reserved for brands with larger budgets, as minimum spend is considerably more. These formats include: Top View, Brand Takeover, Hashtag Challenge and Branded Lenses.

business owner using tiktok advertising on their phone

How To Use TikTok Advertising For Your Business

First of all, wtf even is the Metaverse? Here’s what we kind of know:

The metaverse is the future of the internet.

The metaverse is a shift in how we interact with technology.

They are virtual universes that merge reality and the virtual world.

A metaverse’s timeline syncs with real-world timing.

The metaverse does not pause or end when you leave them. They continue indefinitely.

They’re a fully functioning universe that allows users to create, own, sell and invest.

Whilst it sounds quite daunting at the moment, if you put it into perspective, it’s not too far off from how we’re living right now. A lot of us already use our phones 8-10 hours a day and spend our spare time binge-watching TV or playing video games online with our friends or strangers. Whether we want to admit it or not, we are already heavily immersed in digital life.

A poll of 2,000 adults found the typical week will see 59 hours – the equivalent of more than two full days - spent using the internet. - The Independent / NordVPN


According to Meta, the metaverse they are envisioning is still 10-15 years away, however there’s no denying that things are starting to look less IRL and more VR lately.

Companies are now thrusting themselves towards virtual trends before they get left behind. So far already in 2022 we’ve seen a booming rise in VR headset sales, Gucci sold a digital bag for $4,115 (their physical bags cost $3,400 in stores), a virtual H&M clothing collection with Maisie Williams and PLT using their first virtual model.

It’s all escalating pretty quickly right?

So what does this mean for marketing in the metaverse?

The metaverse isn’t just a trend, it’s here to stay so make sure you stay up to speed with the latest updates.

The metaverse we are all imagining isn’t quite here yet (and may be years away still) but virtual trends and worlds are happening right now.

Create virtual experiences that tie in with your real-world marketing.

Could you offer immersive experiences that users can interact with?

Keep up to date with Decentraland to see what others are doing in a virtual world.

The metaverse will allow brands to reach new audiences in fresh and creative ways.

Start thinking about how and when your brands can show up in the metaverse.

Connect with already existing members and experts of the Metaverse to build strong campaigns.

Be open and willing to experiment but also aware of the challenges you may face.

Consider that the later you join, the costlier it may become for marketing efforts.

And that’s just scratching the surface! We strongly advise you jump down that rabbit hole of metaverse research so you can help to keep your brands relevant.

Are You Ready For Metaverse Marketing?

What do you want to achieve from your paid social media advertising?

First things first, work out what it is you want to achieve. You always need a clear goal for any marketing campaign, whether it’s awareness, traffic or conversions, as your objective sets your measure of success.

If you’ve run a few paid social campaigns, however big or small, then you’ve got some data to work with which is always a bonus. Use this data to help set target KPIs and calculate results based on previous spend thresholds.

If you’re working it out in the dark, things are a little more complicated. You can use paid social benchmarks for your industry to calculate what you’ll get for different levels of spend. This is a good way to kick things off, and then you can check data once everything is live and re-forecast.

We’ve put together this handy template to help you forecast your spend across several different types of paid social. See which seems appropriate for your brand and what you’re hoping to achieve.

Visit here to download our paid social budget template


Some other things to consider when setting paid social budgets…

Your other marketing activity will impact results on your paid social campaigns, and vice versa. If brand awareness is low this will push up your average costs on paid social campaigns. Paid social should be used as part of your channel mix - don’t put all your eggs in one basket and make it your whole strategy.

For example you could be tempted to funnel all your spend through Facebook, and ignore the other paid social opportunities. We wouldn't recommend this for a few different reasons. Firstly, if Facebook has an outage then all your marketing campaigns will go off with it - definitely less than ideal! But not only that, in today’s digital landscape, you want a marketing strategy that’s synergised with multiple touch points for a consumer. People rarely see one advert and convert straight off the back of it, you need to vary your channels and communications to stay front of mind.

marketer working on a paid social media advertising budget

How Much Should You Spend On Paid Social Media Advertising?

The days of caring about Instagram post likes are slowly fading into the realm of irrelevancy. Nowadays, comments, shares, and saves are what really boost engagement rates. New features on Instagram, including the ability for only the uploader to view the amount of likes their post has received, have only reinforced this. 

When planning your Instagram strategy, it’s essential to create saveable content to encourage your audience to interact with it long after it’s gone live.

Saveable content is simply content that your audience wants to view again. People saving your Instagram post is a strong indicator that your content has resonated with them, and that they found it valuable enough to save it for later. 

This type of content often includes lists, tips, recipes, tutorials, infographics and videos. When it comes to Instagram saves, perhaps a user liked your content but wasn’t ready to consume it when it was served to them, so they bookmarked it for later, or perhaps your content resonated with them enough that they want to keep viewing it again and again. Either way, the save will boost your engagement rate, telling Instagram your account is a popular one. This means your content is more likely to be served up organically by the algorithm.

Swwim’s Top Tips for Generating More Instagram Saves

We’ve got four tips to help you create saveable content for your audiences:

Writing longer, more in depth captions is a great way to make your post saveable. If you can't add the saveable content you want into the feed image, add the detail to the caption instead. They are essentially then saving the caption to come back to and read, not necessarily the image itself.

Encourage your audience to save the post with a call to action in your captions! Phrases like, ‘save this for later’, or ‘come back and tell us...’ are great ways to get your audience engaging with your posts.

Evergreen content is content that retains its relevance over time. Things like motivational quotes, calendar events for the year or checklists are great ways to get your audience to save content that will be relevant to them for weeks or months to come. See our blog post on 

For your actual feed post to be more saveable, use formats like infographics, lists, tutorials and tips to make content that your audience wants to come back to. For example, if we turned these tips into an Instagram post, it would be a great way to get our audience saving!

person viewing instagram saves on their phone

Are Instagram Saves Important?

Although there are varying opinions and number scales, a micro influencer can generally be described as an influencer with under 100,000 followers. Brands are starting to realise that there are many benefits to working with influencers with a slightly smaller following. The main reason is often the lower costs compared to their more pricey peers, but there are many other reasons why micro-influencers are a great call, and a necessity to your marketing strategy. 

Working with macro influencers can be amazing for your brand. They’re able to reach more people with their wealth of followers, and can use their influence to affect consumer purchase decisions, increase website traffic and follower growth. However, brands often make the mistake of choosing to work with influencers purely based on their numbers. While this can be necessary depending on your goal, it usually is not the most important factor when it comes to choosing influencers.

Why Micro Influencers Need to be Apart of your Social Strategy

Where users with bigger followings get countless offers and deals in their inbox every day, smaller influencers often have more time and budget to say yes to more projects.

With bigger influencers, often companies will count themselves lucky if they get a mere story mention. Where micro influencers may have more time to spend on products, they often go above and beyond content expectations.

Nowadays, it's becoming harder and harder to gift to bigger influencers as they receive so many products and service offers every day. With smaller influencers, they tend to have fewer offers and therefore are more likely to accept gifting and share content in exchange.

A macro influencer is unlikely to post about a brand organically after being paid to do so previously, as they know they can still get more money and essentially would be giving away free advertising. Micro influencers often need content to share with their followers and want to build a good relationship with brands, so are more likely to revisit and share products more than once.

Audiences you may not have reached before, and in more niche categories can be targeted in a more focused and personalised approach. With bigger audiences from macro influencers, sometimes you can end up showing your products off to people who aren’t interested. 

Establishing relationships early on with micro influencers can be beneficial for the future. A lot of accounts will grow exponentially over time and this enables you to grow with them, so they remember you and your brand when they are in the ‘big leagues’.

Of course, the most obvious benefit to working with smaller influencers is their lower prices. This can be convenient when you have a small budget to spend but need to raise brand awareness. Additionally, a lot of micro influencers will be open to gifting in exchange for coverage, saving you even more.

Most macro influencers work with a manager or team who deals with their PR requests and collabs. This can be great in most situations, but sometimes it can be easier to get through to them about your product and service when you can pitch it directly to them, and cut out the middle man. It also allows you to begin to build genuine, personal relationships with them.

micro influencer taking picture for a brand

What Are The Benefits Of Micro Influencer Marketing?

Use Instagram analytics and 3rd party software to track and monitor the best times to post from your accounts. Sites like Hootsuite, Later and Iconosquare can tell you the most engaging times to post every day, and when your followers are most active so you can target them while they are online. You can also select times based on the content of your post, for example if you are posting a recipe idea, try sharing in the afternoon so it can serve as dinner inspiration for your followers and encourage them to engage.

Make the most of Instagram’s features and use story stickers to open up conversations with your followers. There’s a Q&A feature, polls and quizzes that can be added to your stories to help open up a two-way stream of conversation between you and your followers, so you aren’t just talking at them all the time, but with them. Also including prompts in your captions can get discussions going in the comments - make sure to reply and engage to keep them interested!

According to research, the most popular caption length in 2020 was over 400 characters! And these posts were found to have more engagement. So make sure to pack all your info into the caption and keep your audience interested.

Instagram saves are a great way to boost engagement. To increase post ‘savability’, create content that your followers will want to revisit. This can include ideas, inspiration and tips, like if this post appeared on Instagram! Check out our blog post on 

Views are an extra source of engagement for Instagram posts, so try to get lots of video content on your feed. They generally tend to perform better with audiences and can be fun to make! Instagram reels are also a great way to be experimental with bite-size content in a creative way. If you’re wary about broaching the Tiktok world, this can be a good taster.

Hopefully these top tips have inspired you to create more engaging content. If you're looking for more help and advice, 

How To Increase Instagram Engagement

You’ve probably heard the term ‘evergreen content’ being thrown around when it comes to your content creation strategy, but what is it and why do we need it? To sum it up in a sentence, it’s content that stays relevant, valuable and isn’t time-sensitive. Long after it’s published, evergreen content continues to drive traffic. Read on to learn more about this valuable content type and how you can benefit from it within your business.

To help us understand what constitutes evergreen content, it is helpful to know the sort of content that is 

Content created around a specific topic season e.g Christmas gift guides, or New Years Resolution tips

Articles or content focused on current hot topics or trends

This sort of content may be popular at the time of posting, which has its own benefits. However, as time passes, it’s possible the content will fall ‘out of style’. Evergreen content, on the other hand, includes:

Lists - featuring a series of facts, tips or quotes. Also known as 

Including one of these formats in your content creation won’t automatically make it evergreen, however, these formats lend themselves nicely to evergreen content. For example, a practical ‘How To’ video on how to use a product is likely to continue to be useful for the viewer after the original publication.

How can you make your content more evergreen?

For example, we created a blog post for our clients Alpha Crew providing tips on how to 

begin a career within the security industry

. This post is unlikely to become irrelevant due to the fact that it’s an industry that will continue to offer job opportunities, with people continually seeking more information about this career path. Therefore it’s likely that this post will continue to drive traffic over a long time frame. This type of content will help Alpha Crew to stay relevant within their industry.


People are always seeking information and will continue to do so indefinitely. Good information is invaluable and by producing content that aims to teach people something new, you are likely creating something that will continue to be engaging for months to come.

“How to setup your exercise bike to ensure good form”

“How to write an engaging email newsletter”

“How to plan the perfect 30th birthday”

Consider what your target audience may be looking to learn and use this as a great starting point for creating valuable How-To content.

Whatever your business, FAQ posts are super valuable for your audience. They’re one of the easiest ways to acquire new customers whilst also saving time answering repetitive questions. Whilst being timelessly valuable, FAQ pages also drive new website traffic. This is down to the fact that Google’s main goal is to answer questions, so by putting your text in a Q&A format, you’re doing half the search engines work. To keep FAQ content evergreen be sure to update the post with any relevant new information.

Here are some ideas of content to include within your FAQ page:

Information to help customers choose the right product e.g how to choose the right size

Any unique selling points that might influence the customers buying decision

Common myths about your product/industry - Fact vs Fiction

Building trust with your audience is a great way to encourage conversions. A “Meet the Team” post helps potential and existing clients alike get to know the people behind the business, which in turn builds relationships and trust. This type of post is a great example of valuable evergreen content, as learning more about who makes up your business is something that will remain beneficial to the audience indefinitely.

How are you going to use these tips to make your content more evergreen? If you’d like to chat with us about our content creation services please give us a shout at 

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