Discover our recipe for social media success - How to create a delicious social media content strategy that delights your audience.
Creating a captivating content strategy for social media is just like baking a cake. There are of course the key essentials, a pinch of patience, and those all-important finishing touches to make it irresistible.
Content is the crux of social media marketing. Great content leads to engagement. Without this, your brand misses a golden opportunity to make a lasting impression on your audience and potential customers. Picture your social media presence as a bakery - it should tell your audience everything they need to know about your brand and leave their mouth watering in a way that makes them want more.
Each piece of content should have a clear purpose and form a part of your overall strategy. And just like any good cake, there are a few specific components needed to make the perfect slice.
The Must-Have Dry Ingredients
Content pillars act as the fundamental building blocks in any social media content strategy, think of these as the flour, eggs, butter, and sugar of your content cake. You should typically have 3 to 5 pillars that form the foundation of every piece of content you make. Tailored to your brand, these should reflect what’s important to your brand and social media goals. Consider categories like education, inspiration, promotion, and team.
A Healthy Dose of Personality
In the age of TikTok, consumers are no longer just choosing brands for their products. They’re selecting brands that resonate. Incorporating your content with humour and showcasing your brand personality can help build trust and position your brand as a relatable and trusting friend.
A Splash of Brand Story
Just like personality, consumers aren’t just interested in your products or services anymore. They want to know the story behind the brand they’re buying from. Sharing more about your thought processes with new products, along with your brand’s value and mission, helps build a deeper connection with your audience.
The Icing on the Cake
No cake is complete without icing and toppings. And the same is true for social media marketing. You’ve created your strategy but now it’s time to add that extra flair to capture your audience and make them want to follow.
Hashtags: A handful of relevant hashtags can increase the discoverability of your content.
Posting times: Experiment with posting times to see what works best for your target audience.
Aesthetic: Create visually appealing content that stops people from scrolling.
Trends: Stay relevant using current trends to help connect your content to a wider audience.
Practice, Practice, Practice.
Having a successful social media content strategy is much like baking the perfect cake. It takes time and patience. Don’t expect your first piece of content to go viral. Success comes from consistency and adaptability - keep trying and if you’re not seeing the results, experiment with some different toppings.Want to learn more about creating strategy, check out our Swwimming Lessons series over on TikTok or get in touch at firstname.lastname@example.org