6 Tips For Choosing The Right InfluencerBy Helena

2 min read

Whether you're new to the world of influencer marketing or a micro-influencer looking to start working with brands, we've compiled a list of the top six criteria that we look for when selecting influencers to work with.

6 Tips For Choosing The Right Influencer

As influencer marketing forever expands in the digital marketing world, it's important to ensure that you're partnering with the right influencers who can deliver real results for your brand. At Swwim, we pride ourselves on our ability to handpick influencers who are the perfect fit for our clients, creating authentic and mutually beneficial partnerships.

In this blog post, we will share six key factors that we consider when selecting influencers for campaigns, to ensure maximum success and return on investment for our clients. Let's dive in!

  1. Very active on Instagram stories: We look for influencers who are consistently active on their stories, as this indicates that they are committed to engaging with their audience.
  2. An engaged audience: A high follower count doesn't necessarily equate to high engagement. We carefully analyse an influencer's engagement rate, looking for a high level of interaction with their followers. We also like to see an influencer communicating with their followers too as this shows a real sense of community.
  3. A strong brand: We seek influencers who have developed a strong and recognisable personal brand. We should be able to tell what an influencer is all about within a minute of looking through their profile. A strong brand usually equals a strong community.
  4. Consistent Posting: We look for influencers who are consistent with their feed posting schedule. We aren’t talking about posting 7 days a week, but a minimum of 2 x on Instagram, and 3 or 4 x a week if we are looking for TikTok influencers.
  5. Values aligned with the brand: It's absolutely essential that an influencer's values align with the brand they are promoting. This ensures that the partnership is authentic and meaningful and that the audience will perceive it as such.
  6. Follower count: We believe that follower counts don’t have to be huge in order to lead a successful influencer campaign. Micro influencers hold a significant impact and should never be overlooked. This of course depends on the client’s campaign brief but the majority of the time we are looking for a minimum of 5k followers.

If you have any questions about influencer marketing or need a hand on your next campaign, please don’t hesitate to get in touch!