Trends To Fire Up Your TikTok This summerBy Amber
Amber

Advice15.06.21
2 min read

Longer evenings, ice-cold drinks, the beach and positive vibes. Summer brings all of this with it and we are here for it. With the lifting of lockdown restrictions, summer is as popular a seasonal topic as ever and we’ve put together some of the hottest summer trends to help fire up your TikTok engagement.

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Trends To Fire Up Your TikTok This summer

Outdoor DIY - Glow up your garden

Following a year of lockdown restrictions, our homes have become entertainments hubs more than ever. With the warmer weather, garden based content such as DIY garden improvements, garden party inspo and gardening tips will be sure fire ways to drive engagement of TikTok. If garden based content compliments your social strategy consider using the hashtags #gardendiy #gardenparty #gardenmakeover #gardeningtiktok and #homegrown.

Summer Food - ‘Wrap Hack’ but make it summer

Food is a popular content topic every day of the year, but the sunny weather ups the inspiration levels with the addition of picnics and BBQ’s. If food compliments your marketing strategy, consider creating summery cooking tips or inspiration using hashtags such as #bbqrecipes #picnicaesthetic #summerfood.


Travel - Staycations

What is a summer without a holiday, ammiright? With lockdown restrictions putting an end to many holiday plans in 2020, vacation inspiration and tips are now driving high engagement, with so many of us getting excited about the potential of travelling again. If your brand is ready to engage with summer travellers consider using hashtags such as #staycation #tiktoktravel #travelessentials

Summer Self Care

As more of us realise the importance of taking a moment just for ourselves, self-care based content has risen in popularity. What better time to engage with this trend than when the weather is warm and inviting and the days are longer. If the theme of self care fits in with your brand consider using hashtags such as #selfcaresummer #wellness and #selfcareroutine

Joining these active conversations provides the opportunity for brands to engage and partner with creators and the broader community to share tips, tricks, and inspiration for the products to make this summer the best one yet! Other ways to join in with the summer conversation:

  • Big summer events e.g music festivals and sporting events,
  • Popular celebration days e.g Bank holiday weekend
  • Big days out e.g Theme park visits and beach trips
  • Community created hashtag challenges.
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