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So sit back, relax and let us build the raft 

With so many marketing outlets and social media platforms, the role of the marketing department is ever-expanding. As social media specialists, we can take care of  time-consuming tasks like community management, content creation and influencer outreach, which frees you up so you can focus on what's important.

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Sometimes you've just got to jump in. But before you take the plunge, our practical, test-and-learn approach builds insights, giving you the tools needed to create a water-tight digital marketing strategy. With our help, you’ll have the confidence to launch creative campaigns that float.

If you're in charge of B2B marketing strategy, you might overlook social media as a channel, thinking that your business is based on personal referrals and that your target customer doesn't use social media to seek suppliers. But today, there's no business that doesn't benefit from social media marketing. And here's why. 

They are on social media, having conversations. They might even be having conversations about your industry or even your company. Having a presence will help you maintain relationships with customers and ensure you're not out of the loop.

New customers can find you via social media, plus having engaged and up to date social media profiles supports SEO - so if ranking on Google is important to your business, social media is a must.

Every company benefits from having strong branding and social media can help you position your brand. When done well, that positioning will in turn resonate with your target customers so you're front of mind when they are in that purchasing mindset.

Company social media channels build trust

If your business is looking to acquire new customers, building trust is going to be an important objective. Brands with a considered social media strategy and good community management will appear a safer choice compared to those without.

There's no other form of advertising that's as targeted

No matter how small your industry or niche is, you'll find your audience somewhere on social media. Whether it's baby boomers or gen Z you are looking for, they're congregating on social media so don't miss out on opportunities to build relationships with key players.

If you work in B2B and would like some advice with your marketing strategy, you can sign up for a FREE social media workshop with our team. Find out more 

person devising b2b marketing strategy on the go

Why Your B2B Marketing Strategy Must Include Social Media

Use Instagram analytics and 3rd party software to track and monitor the best times to post from your accounts. Sites like Hootsuite, Later and Iconosquare can tell you the most engaging times to post every day, and when your followers are most active so you can target them while they are online. You can also select times based on the content of your post, for example if you are posting a recipe idea, try sharing in the afternoon so it can serve as dinner inspiration for your followers and encourage them to engage.

Make the most of Instagram’s features and use story stickers to open up conversations with your followers. There’s a Q&A feature, polls and quizzes that can be added to your stories to help open up a two-way stream of conversation between you and your followers, so you aren’t just talking at them all the time, but with them. Also including prompts in your captions can get discussions going in the comments - make sure to reply and engage to keep them interested!

According to research, the most popular caption length in 2020 was over 400 characters! And these posts were found to have more engagement. So make sure to pack all your info into the caption and keep your audience interested.

Instagram saves are a great way to boost engagement. To increase post ‘savability’, create content that your followers will want to revisit. This can include ideas, inspiration and tips, like if this post appeared on Instagram! Check out our blog post on 

Views are an extra source of engagement for Instagram posts, so try to get lots of video content on your feed. They generally tend to perform better with audiences and can be fun to make! Instagram reels are also a great way to be experimental with bite-size content in a creative way. If you’re wary about broaching the Tiktok world, this can be a good taster.

Hopefully these top tips have inspired you to create more engaging content. If you're looking for more help and advice, 

How To Increase Instagram Engagement

Job Title: Content Creator / Social Media Executive

The ideal candidate will have a passion for social media and experience in creating engaging content across various platforms. This role will be responsible for managing social media channels, creating content, and collaborating with clients to achieve their marketing objectives.

Develop and execute social media strategies for clients across various platforms, including TikTok, Facebook, Instagram, Twitter, LinkedIn, and more

Create engaging content for social media channels, including videos, graphics, photos, and copy

Manage social media channels, including posting content

Collaborate with clients to understand their marketing goals and objectives

Monitor and report on campaign performance, providing recommendations for optimisation and improvement

Stay up-to-date with social media trends and changes to algorithms, adjusting strategies as needed

Attend client meetings and presentations as needed

Manage content calendars, ensuring consistent and engaging content across all channels

Work with other team members, including designers and copywriters, to create cohesive campaigns

Maintain strong relationships with clients and ensure their satisfaction with our services

Experience in social media marketing, preferably in an agency setting

Knowledge of social media platforms and best practices for marketing on each channel

Strong written and verbal communication skills

Ability to think creatively and strategically to develop effective campaigns

Strong organisational skills and attention to detail

Ability to work independently and manage multiple projects simultaneously

Proficient in creative/design software and social media management tools

This is a full-time position, with a flexible schedule and the potential for remote work. If you are passionate about social media marketing and have experience in creating engaging content, we encourage you to apply for this exciting opportunity.

New Job - We're hiring a content creator / social media executive

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We find the best examples of brands making a splash on the internet, so you don’t have to. 

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Behind every successful social media page is an extensive and effective content strategy and a dedicated social team that have put it in place. At Swwim, we work collaboratively with clients to ensure that their content strategies fully align with their brand values and messaging, while remaining flexible to ensure they are in keeping with current trends.

Content Strategy

Don’t get tide down promoting posts on Instagram getting minimal results. Allow our highly qualified paid social team to help your content make a splash. We produce carefully considered programmes that reach the right people, at exactly the right time. Our pragmatic approach generates tangible results, be it increased engagement, app downloads, newsletter sign ups or conversions. Whether it’s LinkedIn, Instagram, Facebook, TikTok or more, our paid social team are constantly striving for the best results at the lowest costs to help our clients reach primed audiences.

Social Media Advertising

No matter what your requirements or budget are, we know the perfect people to collaborate with. We work with countless bloggers, vloggers, influencers and celebrities, and have built an extensive network of valuable connections to elevate your brand and reach new audiences, boost website traffic and even drive sales. We work closely with carefully selected and diverse talent to produce bespoke and effective campaigns that deliver measurable results.

Influencer Marketing

Whatever your copywriting needs - from long format newsletters, to short and snappy Tweets, Instagram captions and blog posts - Swwim has got you covered. We pride ourselves on delivering unique, SEO optimised content that resonates with the right people and lands your brand messages, creatively and effectively. Our communication skills and copywriting expertise will ensure your content will never sink, always Swwim.

Copywriting

Our team is passionate about building authentic communities and making brands more approachable and accessible to their audiences. We’ll give your brand platforms a daily dose of vitamin sea via DMs, comments and more, while adopting the appropriate tone of voice, so your customers know that your brand cares.  With our team on board, you’ll be constantly connecting with new and existing audiences, making sure opportunities are never lost in the ocean.

Social Media Management

Whether you’re after photography, graphic design, video or platform optimised content like Instagram reels, TikToks, YouTube Videos or LinkedIn ads, our team of creatives are ready to wade in. We also collaborate regularly with specialists within our network for projects that require skills such as animation, web design and illustration.

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We're all about the graft

So sit back, relax and let us build the raft

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Why Your B2B Marketing Strategy Must Include Social Media

How To Increase Instagram Engagement

New Job - We're hiring a content creator / social media executive