Since 2018, Swwim's been responsible for Givenchy Beauty’s influencer marketing programme. We were appointed to help drive sales and increase brand awareness for Givenchy's makeup range and fragrances in the UK. We’ve supported the brand with every key launch including its virtual consultation service ‘Givenchy Le Studio’, launched through our influencer network. As a result of the campaign, online consultations increased by 40%.

Influencer Impressions 202294M
Influencer Engagements 20225.7M
Influencer Reach 202299.5M
Earned Media Value 2022$8.2M

We organised an influencer event for Givenchy in collaboration with Charles Worthington Salons in 2022. We carefully selected a group of eight beauty and lifestyle influencers to have their hair styled at Charles Worthington Salons followed by make-up by a Givenchy Beauty MUA on-site.

Of course, no one wants to be all dressed up with nowhere to go, so we took them all out afterward for a fun evening of dinner and drinks in London. This was a great content creation opportunity and resulted in engaging influencer coverage on Instagram and TikTok for both Givenchy and Charles Worthington Salons.

We’ve managed lots of other influencer marketing campaigns for Givenchy Beauty, including organic and paid collaborations, sending product samples, and organising both large and small-scale events. We work closely with the head of Givenchy Beauty PR on influencer campaigns and have created content for her personal Instagram account.

In 2022, Givenchy Beauty's influencer reach was an impressive 99.5M, with 5.7M engagements and 94M impressions. We collaborate with micro, macro, and mega influencers and assess who will generate the most effective coverage for each promotion or event. We write and send out press releases to the media and design print and digital invitations for influencers to let them know about product launches and important calendar events.

For National Lipstick Day, we designed an e-flyer to help raise product awareness of Givenchy’s Le Rouge and Le Rouge Deep Velvet lipsticks. This was sent out along with gifted lipsticks to a large group of specially chosen beauty and lifestyle influencers to help promote the products and enhance coverage.

Our Givenchy Beauty influencer gifting campaigns have each led to 215 pieces of content created and a reach of 3.9M on average.

The agency that truly feels like a part of our team.
- Laura Farrand, Head of PR, Givenchy Perfumes