The Metaverse is the topic of the moment. But what actually is it? And what do marketers need to know to get prepared? Check out Swwim’s thoughts below.
First of all, wtf even is the Metaverse? Here’s what we kind of know:
Whilst it sounds quite daunting at the moment, if you put it into perspective, it’s not too far off from how we’re living right now. A lot of us already use our phones 8-10 hours a day and spend our spare time binge-watching TV or playing video games online with our friends or strangers. Whether we want to admit it or not, we are already heavily immersed in digital life.
A poll of 2,000 adults found the typical week will see 59 hours – the equivalent of more than two full days - spent using the internet. - The Independent / NordVPN
According to Meta, the metaverse they are envisioning is still 10-15 years away, however there’s no denying that things are starting to look less IRL and more VR lately.
Companies are now thrusting themselves towards virtual trends before they get left behind. So far already in 2022 we’ve seen a booming rise in VR headset sales, Gucci sold a digital bag for $4,115 (their physical bags cost $3,400 in stores), a virtual H&M clothing collection with Maisie Williams and PLT using their first virtual model.
It’s all escalating pretty quickly right?
So what do fellow marketers need to know?
And that’s just scratching the surface! We strongly advise you jump down that rabbit hole of Metaverse research so you can help to keep your brands relevant.