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First of all, wtf even is the Metaverse? Here’s what we kind of know:

The metaverse is the future of the internet.

The metaverse is a shift in how we interact with technology.

They are virtual universes that merge reality and the virtual world.

A metaverse’s timeline syncs with real-world timing.

The metaverse does not pause or end when you leave them. They continue indefinitely.

They’re a fully functioning universe that allows users to create, own, sell and invest.

Whilst it sounds quite daunting at the moment, if you put it into perspective, it’s not too far off from how we’re living right now. A lot of us already use our phones 8-10 hours a day and spend our spare time binge-watching TV or playing video games online with our friends or strangers. Whether we want to admit it or not, we are already heavily immersed in digital life.

A poll of 2,000 adults found the typical week will see 59 hours – the equivalent of more than two full days - spent using the internet. - The Independent / NordVPN


According to Meta, the metaverse they are envisioning is still 10-15 years away, however there’s no denying that things are starting to look less IRL and more VR lately.

Companies are now thrusting themselves towards virtual trends before they get left behind. So far already in 2022 we’ve seen a booming rise in VR headset sales, Gucci sold a digital bag for $4,115 (their physical bags cost $3,400 in stores), a virtual H&M clothing collection with Maisie Williams and PLT using their first virtual model.

It’s all escalating pretty quickly right?

So what do fellow marketers need to know?

The metaverse isn’t just a trend, it’s here to stay so make sure you stay up to speed with the latest updates.

The Metaverse we are all imagining isn’t quite here yet (and may be years away still) but virtual trends and worlds are happening right now.

Create virtual experiences that tie in with your real-world marketing.

Could you offer immersive experiences that users can interact with?

Keep up to date with Decentraland to see what others are doing in a virtual world.

The metaverse will allow brands to reach new audiences in fresh and creative ways.

Start thinking about how and when your brands can show up in the metaverse.

Connect with already existing members and experts of the Metaverse to build strong campaigns.

Be open and willing to experiment but also aware of the challenges you may face.

Consider that the later you join, the costlier it may become for marketing efforts.

And that’s just scratching the surface! We strongly advise you jump down that rabbit hole of Metaverse research so you can help to keep your brands relevant.

The Metaverse is the topic of the moment. But what actually is it? And what do marketers need to know to get prepared? Check out Swwim’s thoughts below. 

If you work in sales or marketing for a B2B company, you might think your business is all based on personal referrals and your target customers don't use social media to seek suppliers. But today, there's no business that doesn't benefit from social media marketing. And here's why. 

They are on social media, having conversations. They might even be having conversations about your industry or even your company. Having a presence will help you maintain relationships with customers and ensure you're not out of the loop.

New customers can find you via social media and having engaged and up to date social media profiles supports SEO - so if ranking on Google is important to your business, social media is a must.

Every company benefits from having strong branding and social media can help you position your brand. When done well, that positioning will in turn resonate with your target customers so you're front of mind when they are in that purchasing mindset.


Company social media channels build trust

If your business is looking to acquire new customers, building trust is going to be an important objective. Brands with a considered social media strategy and good community management will appear a safer choice compared to those without.

There's no other form of advertising that's as targeted

No matter how small your industry or niche is, you'll find your audience somewhere on social media. Whether it's baby boomers or gen Z you are looking for, they're congregating on social media so don't miss out on opportunities to build relationships with key players.


If you work in B2B and would like some advice with your social media strategy, you can sign up for a FREE social media workshop with our team. Find out more 

If you run a B2B company and still don't have a social media manager, then what are you playing at?

5 reasons social media must be part of your B2B marketing strategy

Use Instagram analytics and 3rd party software to track and monitor the best times to post from your accounts. Sites like Hootsuite, Later and Iconosquare can tell you the most engaging times to post every day, and when your followers are most active so you can target them while they are online. You can also select times based on the content of your post, for example if you are posting a recipe idea, try sharing in the afternoon so it can serve as dinner inspiration for your followers and encourage them to engage.

Make the most of Instagram’s features and use story stickers to open up conversations with your followers. There’s a Q&A feature, polls and quizzes that can be added to your stories to help open up a two-way stream of conversation between you and your followers, so you aren’t just talking at them all the time, but with them. Also including prompts in your captions can get discussions going in the comments - make sure to reply and engage to keep them interested!



According to research, the most popular caption length in 2020 was over 400 characters! And these posts were found to have more engagement. So make sure to pack all your info into the caption and keep your audience interested.

Instagram saves are a great way to boost engagement. To increase post ‘savability’, create content that your followers will want to revisit. This can include ideas, inspiration and tips, like if this post appeared on Instagram! Check out our blog post on 

Views are an extra source of engagement for Instagram posts, so try to get lots of video content on your feed. They generally tend to perform better with audiences and can be fun to make! Instagram reels are also a great way to be experimental with bite-size content in a creative way. If you’re wary about broaching the Tiktok world, this can be a good taster.

Need to boost your numbers? Suffering from a severe case of in-active followers? Swwim has got your back. We’ve pulled together five tips on how you can become an Instagram master and boost up your engagement rate. 

How To Increase Instagram Engagement

When you think of Pinterest, you wouldn’t be alone in associating it with moodboards, wedding planning and your go-to source of hair inspiration. Perhaps one of the last things you would think of is it being a money-making machine. But as all evolving technology seems to do, Pinterest breached the world of commercial sales.

Through increasing brand authority and awareness, and now being able to sell products directly on the app, Pinterest is quickly becoming more and more popular with brands who are discovering that it can benefit their store in more ways than one.

How you can use Pinterest to drive traffic to your ecommerce store

Often left behind when competing with the likes of Facebook, Instagram and Twitter, Pinterest is another social media site that can help brands connect directly with existing and potential customers.

By sharing aesthetically pleasing pins and pinboards that match branding and create synergy between platforms, companies can establish more trusting relationships with their audiences, therefore helping drive traffic to their websites.

However, this more ‘organic’ method is not the only option anymore when it comes to traffic driving from Pinterest.

Last year, Pinterest partnered with the popular e-commerce software, Shopify. This collaboration has allowed customers to buy products directly from Pinterest with ‘Buyable Pins’, making the site an additional sales channel and a valuable asset for brands.

Promoted content has higher success rates on the Pinterest app, making paid campaigns worth the ad spend.  But don’t just take our word for it, the stats speak for themselves! 1 out of 2 Pinterest users have made a product purchase after seeing a brand promoted pin, and a whopping 

 of users use the platform to plan their purchase decisions. With more than 

 monthly ‘pinners’ it comes as no surprise that Pinterest is the number 2 overall source of social media traffic to Shopify stores.


It’s clear that for brands seeking e-commerce store traffic, Pinterest is quickly becoming an essential and popular business tool. Have we got you ‘Pinterested’? Reach out and see how we can help you!

Stat Sources - Pinterest Business and Shopify

Pinterest's new partnership with Shopify has opened up a world of opportunities for paid marketing. In this post, we delve into how brands can use Pinterest to drive traffic to their websites. 

How You Can Make Money From Pinterest

Following a year of lockdown restrictions, our homes have become entertainments hubs more than ever. With the warmer weather, garden based content such as DIY garden improvements, garden party inspo and gardening tips will be sure fire ways to drive engagement of TikTok. If garden based content compliments your social strategy consider using the hashtags #gardendiy #gardenparty #gardenmakeover #gardeningtiktok and #homegrown.

Summer Food - ‘Wrap Hack’ but make it summer

Food is a popular content topic every day of the year, but the sunny weather ups the inspiration levels with the addition of picnics and BBQ’s. If food compliments your marketing strategy, consider creating summery cooking tips or inspiration using hashtags such as #bbqrecipes #picnicaesthetic #summerfood.

What is a summer without a holiday, ammiright? With lockdown restrictions putting an end to many holiday plans in 2020, vacation inspiration and tips are now driving high engagement, with so many of us getting excited about the potential of travelling again. If your brand is ready to engage with summer travellers consider using hashtags such as #staycation #tiktoktravel #travelessentials

As more of us realise the importance of taking a moment just for ourselves, self-care based content has risen in popularity. What better time to engage with this trend than when the weather is warm and inviting and the days are longer. If the theme of self care fits in with your brand consider using hashtags such as #selfcaresummer #wellness and #selfcareroutine

Joining these active conversations provides the opportunity for brands to engage and partner with creators and the broader community to share tips, tricks, and inspiration for the products to make this summer the best one yet! Other ways to join in with the summer conversation:

Big summer events e.g music festivals and sporting events,

Popular celebration days e.g Bank holiday weekend

Big days out e.g Theme park visits and beach trips

Longer evenings, ice-cold drinks, the beach and positive vibes. Summer brings all of this with it and we are here for it. With the lifting of lockdown restrictions, summer is as popular a seasonal topic as ever and we’ve put together some of the hottest summer trends to help fire up your TikTok engagement.

Trends To Fire Up Your TikTok This summer

Are you ready for the Metaverse? What marketers need to know. 

You’ve probably heard the term ‘evergreen content’ being thrown around when it comes to your content creation strategy, but what is it and why do we need it? To sum it up in a sentence, it’s content that stays relevant, valuable and isn’t time-sensitive. Long after it’s published, evergreen content continues to drive traffic. Read on to learn more about this valuable content type and how you can benefit from it within your business.

To help us understand what constitutes evergreen content, it is helpful to know the sort of content that is 

Content created around a specific topic season e.g Christmas gift guides, or New Years Resolution tips

Articles or content focused on current hot topics or trends

This sort of content may be popular at the time of posting, which has its own benefits. However, as time passes, it’s possible the content will fall ‘out of style’. Evergreen content, on the other hand, includes:

Lists - featuring a series of facts, tips or quotes. Also known as 

Including one of these formats in your content creation won’t automatically make it evergreen, however, these formats lend themselves nicely to evergreen content. For example, a practical ‘How To’ video on how to use a product is likely to continue to be useful for the viewer after the original publication.

How can you make your content more evergreen?

For example, we created a blog post for our clients Alpha Crew providing tips on how to 

begin a career within the security industry

. This post is unlikely to become irrelevant due to the fact that it’s an industry that will continue to offer job opportunities, with people continually seeking more information about this career path. Therefore it’s likely that this post will continue to drive traffic over a long time frame. This type of content will help Alpha Crew to stay relevant within their industry.


People are always seeking information and will continue to do so indefinitely. Good information is invaluable and by producing content that aims to teach people something new, you are likely creating something that will continue to be engaging for months to come.

“How to setup your exercise bike to ensure good form”

“How to write an engaging email newsletter”

“How to plan the perfect 30th birthday”

Consider what your target audience may be looking to learn and use this as a great starting point for creating valuable How-To content.

Whatever your business, FAQ posts are super valuable for your audience. They’re one of the easiest ways to acquire new customers whilst also saving time answering repetitive questions. Whilst being timelessly valuable, FAQ pages also drive new website traffic. This is down to the fact that Google’s main goal is to answer questions, so by putting your text in a Q&A format, you’re doing half the search engines work. To keep FAQ content evergreen be sure to update the post with any relevant new information.

Here are some ideas of content to include within your FAQ page:

Information to help customers choose the right product e.g how to choose the right size

Any unique selling points that might influence the customers buying decision

Common myths about your product/industry - Fact vs Fiction

Building trust with your audience is a great way to encourage conversions. A “Meet the Team” post helps potential and existing clients alike get to know the people behind the business, which in turn builds relationships and trust. This type of post is a great example of valuable evergreen content, as learning more about who makes up your business is something that will remain beneficial to the audience indefinitely.

How are you going to use these tips to make your content more evergreen? If you’d like to chat with us about our content creation services please give us a shout at 

So many buzzwords but which are actually important? In this article we explain what evergreen content means and how you can use it to boost your business. 

Are you ready for the Metaverse? What marketers need to know. By Helena

5 reasons social media must be part of your B2B marketing strategy

How To Increase Instagram Engagement

How You Can Make Money From Pinterest

Trends To Fire Up Your TikTok This summer

Are you ready for the Metaverse? What marketers need to know.

What Is Evergreen Content, And Why Do You Need It?