In this article, we provide our social media marketing trend predictions from a leading UK agency.
January means one thing - predictions for the year head.
As we dive into 2024, the digital landscape continues to evolve and social media trends can shape the success of your online marketing. In this blog post, we explore some of the key social media marketing trends we predict will make a significant impact in 2024. From the rise of search-optimised social content to the nuances of social commerce, these trends offer a glimpse into how businesses can stay relevant and connected with their audiences.
This is going to keep growing as the popularity of social search increases. If you’re not using search trends to fuel your social media strategies, then now is the time to start thinking about this.
Gen Z + TikTok Shop is like Boomers and Timeshares. Insider Intelligence reported that US social commerce sales will surpass $100 billion by 2025. Although I have to say I’m intrigued as to how well this trend will be embraced by luxury brands.
Influencers have been phenomenal at driving affiliate marketing in recent years and now UGC creators have been given the green light by brands. It’s insanely easy to make a creator showcase on TikTok.
As much as I hope we don’t see this, I expect we’ll see a rise in content generated by AI which feels generic and unauthentic. The brands that win will be those that use AI to better understand their customers and leverage processes to drive efficiencies.
Social media platforms are increasingly giving brands the capability to create small groups of ‘ultra fans’. Brands are already leveraging this to provide exclusive opportunities to smaller audiences. I predict we’ll see more platforms adopt this approach and see more features of this type released in 2024.
Remember, the landscape of social media marketing is constantly evolving. Therefore the key takeaway we have for businesses is to experiment. Because by leveraging these emerging trends, brands can create more meaningful and profitable connections with their audiences. But don’t forget, whatever you do, do it with authenticity. From there you can adapt and refine.
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