Influencer Marketing, Public Relations, Content Strategy
We worked with Charles Worthington Salons to implement a social media strategy and manage influencer outreach and PR. In 2022 we worked alongside the stylists in the salon to create and edit content for Instagram, TikTok & Facebook. We visited the salon for shoot days where we created trending content for socials. We built a buzz around the salon by working with influencers who created quality content in return for complimentary appointments. By building strong relationships with our network of beauty press, we were able to secure brilliant coverage in publications including Woman & Home, House Beautiful and Stylist Magazine.