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March brings with it some exciting notable dates including International Women’s Day (8th) and the first day of Spring (20th). Keep scrolling for some key March dates to help inspire your content calendar this month.🙌

National Bed Month is an annual awareness campaign that has taken place every March since 1990, with the aim of raising awareness of the importance of sleep. This March, The Sleep Charity are encouraging us to dedicate some time to improving our sleep, which in turn can have a positive impact on our overall health.

Are you a brand with a focus on self-care? Could your customers benefit from tips for improving sleep? This could be a valuable way of tying in the awareness month with your brand content.

1st March - Shrove Tuesday/Pancake Day 🥞

We look forward to Pancake Day like we look forward to Christmas here at Swwim. Crepes, American style, banana pancakes, galettes, we love every type of pancake.

Shrove Tuesday (aka Pancake Day) always arrives 47 days before Easter and is the day before Ash Wednesday which signifies the start of lent.

Recipe Reels, topping themed polls and pancake puns are all fun ways to weave Shrove Tuesday into your March calendar.

This year World Book Day is celebrating its 25th anniversary. Each year World Book Day commits to boosting joy through reading and offers every child a free book in exchange for a voucher.  Each year WBD has a different theme, with this year’s being "You Are A Reader".

There are lots of great events going on for WBD, you can find out more over on their 

Books are a great talking point. Get to know your audience better by asking them what their favourite book is using an Instagram story question box. Or perhaps help them get to know your brand better by sharing your team’s top reads for March.

8th March - International Women’s Day 💁🏻‍♀️

provides an important moment to showcase commitment to women's equality and gives us an opportunity to celebrate the amazing ways women and girls around the world have continued to push forward in shaping a more equal future.

The theme for IWD 2022 is #BreakTheBias. The movement is encouraging us all to celebrate women's achievements, raise awareness against bias and take action for equality. The IWD website has a wealth of information and 

 for brands, it’s well worth taking a look at.

The IWD website has some great ideas for ways that you can celebrate International Women’s Day including holding a digital event, launching a new initiative or delivering a female-focused activity. Perhaps you could hold an Instagram Live discussing ways to #BreakTheBias, or gather quotes from females close to you about how they break the bias.

Crufts ‘the greatest dog show in the world’ takes place in March and around 20,000 dogs are expected to head over to the NEC arena in Birmingham for the event. Crufts celebrates “every aspect of the role that dogs play in our lives" and depending on your brand, this could be a great theme to mirror within your content this month.

If Crufts is a relevant event within your brand industry, or something your audience is interested in, perhaps you could post a reactive story series as the event is going on and utilise the Instagram stickers such as the question box or poll. Everyone loves a bit of dog content, right?!

St Patrick’s Day began as a religious holiday and over time evolved into a full-scale celebration of Irish culture. On the 17th March, you can expect to see parades, music, drinking and a lot of green!

Has your brand got ties to Ireland? Share your favourite St Patrick’s Day traditions, create a green-themed recipe or share a roundup of the best events going on. Get creative and think of how you could incorporate your product into the content.

Spring will be springing this month and we are very happy about this! Warmer days are on the way, along with fresh starts, beautiful blooms and very cute baby animals.

There are lots of ways to move your content over from being winter-centred to more spring-focused. Think about switching up the colour scheme of your content to suit the bright tones of spring. If your brand offers seasonal products, now could be the time to switch up the focus to your warmer weather goods.

Mother’s Day provides us with the opportunity to celebrate all the mother figures in our lives, in the many forms they come in.

Celebrate the many roles of mother figures - perhaps share authentic stories from your team or customers. It's important to be inclusive with your marketing efforts when focusing on topics such as Mother’s Day, as whilst this day can be filled with love, that won’t always be the case for everyone. Make sure your content represents the diversity of your audience.

Social Media Calendar Dates For March

When you think of Pinterest, you wouldn’t be alone in associating it with moodboards, wedding planning and your go-to source of hair inspiration. Perhaps one of the last things you would think of is it being a money-making machine. But as all evolving technology seems to do, Pinterest breached the world of commercial sales.

Through increasing brand authority and awareness, and now being able to sell products directly on the app, Pinterest is quickly becoming more and more popular with brands who are discovering that it can benefit their store in more ways than one.

How you can use Pinterest to drive traffic to your ecommerce store

Often left behind when competing with the likes of Facebook, Instagram and Twitter, Pinterest is another social media site that can help brands connect directly with existing and potential customers.

By sharing aesthetically pleasing pins and pinboards that match branding and create synergy between platforms, companies can establish more trusting relationships with their audiences, therefore helping drive traffic to their websites.

However, this more ‘organic’ method is not the only option anymore when it comes to traffic driving from Pinterest.

Last year, Pinterest partnered with the popular e-commerce software, Shopify. This collaboration has allowed customers to buy products directly from Pinterest with ‘Buyable Pins’, making the site an additional sales channel and a valuable asset for brands.

Promoted content has higher success rates on the Pinterest app, making paid campaigns worth the ad spend. But don’t just take our word for it, the stats speak for themselves! 1 out of 2 Pinterest users have made a product purchase after seeing a brand promoted pin, and a whopping 

 of users use the platform to plan their purchase decisions. With more than 

 monthly ‘pinners’ it comes as no surprise that Pinterest is the number 2 overall source of social media traffic to Shopify stores.

It’s clear that for brands seeking e-commerce store traffic, Pinterest is quickly becoming an essential and popular business tool. Have we got you ‘Pinterested’? Reach out and see how we can help you make money on Pinterest!

Stat Sources - Pinterest Business and Shopify

How To Make Money On Pinterest

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Social Media Calendar Dates For March

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