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So sit back, relax and let us build the raft 

Social never sleeps but your marketing team can’t do everything. We handle the daily grind of content creation, ad management and influencers, so you can spend your energy where it counts.

Home 

We combine creativity with data to shape social strategies that work. By testing, learning, and refining, we help brands launch campaigns that connect with audiences and drive growth.

If you're in charge of B2B marketing strategy, you might overlook social media as a channel, thinking that your business is based on personal referrals and that your target customer doesn't use social media to seek suppliers. But today, there's no business that doesn't benefit from social media marketing. And here's why. 

They are on social media, having conversations. They might even be having conversations about your industry or even your company. Having a presence will help you maintain relationships with customers and ensure you're not out of the loop.

New customers can find you via social media, plus having engaged and up to date social media profiles supports SEO - so if ranking on Google is important to your business, social media is a must.

Every company benefits from having strong branding and social media can help you position your brand. When done well, that positioning will in turn resonate with your target customers so you're front of mind when they are in that purchasing mindset.

Company social media channels build trust

If your business is looking to acquire new customers, building trust is going to be an important objective. Brands with a considered social media strategy and good community management will appear a safer choice compared to those without.

There's no other form of advertising that's as targeted

No matter how small your industry or niche is, you'll find your audience somewhere on social media. Whether it's baby boomers or gen Z you are looking for, they're congregating on social media so don't miss out on opportunities to build relationships with key players.

Take a look at how we utilised social media marketing for Alpha Crew in this 

.

If you work in B2B and would like some advice with your marketing strategy, you can sign up for a FREE social media workshop with our team. Find out more 

person devising b2b marketing strategy on the go

Why Your B2B Marketing Strategy Must Include Social Media

Meta’s new rules mean that if your website falls into a “restricted” category then certain website actions are now off-limits for ad optimisation. Some actions which have been effected include: donations, lead generation, or purchases. A lot of charities fall under the “health and wellness” category, so they’ve been hit hard by this change.

Meta says it’s all about protecting user privacy but the lack of transparency around how sites are classified makes this extra tricky.

: Without conversion tracking, Meta’s algorithms can’t target your ideal supporters as accurately.

 Say goodbye to custom audiences based on website actions.

: Awareness campaigns are still fair game, as are any campaigns with conversion goals which take place on Metabut direct-response fundraising is taking the biggest hit.

There are a few things you can try to overcome these changes…

Think Meta made a mistake? Hit that appeal button and see if you can get your website reclassified. This does mean going around the houses with Meta Support, which we wouldn’t wish on our worst enemy but you might get somewhere!

: Focus on campaigns that don’t rely on website conversions. Utilise Meta for prospecting and awareness and convert that interest elsewhere.

Keep all your conversion goals within Meta

: Eg. run a Meta Lead Gen form synced to your CRM, rather than directing people to the forms on your website.

Track clicks through Meta, not conversions

: Use Google Analytics to measure ad performance.

Some charities are launching separate domains for fundraising campaigns to sidestep restrictions. By directing your ad traffic to a domain which isn’t flagged as “health and wellness” you can sidestep the restrictions.

Meta isn’t the only channel in town! Check out:

 – Great for awareness and video focused campaigns.

 – Alternative platforms with unique targeting options.

 (like My Thank You) to turn appreciation into action.

Yes, these changes are a curveball but you’ve got this! Adapt, experiment, and stay ahead of the game. Meta isn’t the only player in town and with the right strategy, your charity can keep making an impact.

Meta’s new ad restrictions: What charities need to know

Oddly satisfying videos have become one of the biggest content genres on the internet. On TikTok, the 

 views. For context, that’s around 18 video views for every person on the planet. 

Smart brands have jumped on this trend for their own social strategy and it has proven to be a major success for businesses in those “boring” industries.Videos from 

like this one of him taking a swimming pool from green to clean

, have amassed millions of views and an audience of 14.5+ million.

The Hydraulic Press Channel—while not technically set-up for brand marketing purposes—is a textbook example for anyone working in the machinery biz. Turns out, hydraulic presses + everyday objects = the stuff of content magic. Their 

 has 9.5M+ subscribers, they have 2.6M+ followers on 

Now, if you’ve been in the digital marketing space for *ahem* a while, you might remember a certain brand that revolutionised this type of content. First launched in October 2006(!!) Blendtec’s “

” series was on nearly every marketing team’s radar. They blended everything from 

, just to prove how powerful their product could be. As a result of this one idea, 

What this type of content proves is that 

the elements of your business that seem boring to you, could be completely novel to your audience

this 60 second video of a man cleaning a rug

If you’re looking for a content idea that demands little production (but has the potential to take your social channels to new heights oddly satisfying videos could be just the thing.

Blendtec Founder, Tom Dickson, talks about the success of “Will it blend?”

Get content inspo from the original /oddlysatisfying subreddit

An interview with Lauri and Anni Vuohensilta from The Hydraulic Press Channel

Wightlink Ferry pokes fun at the ASMR trend

The psychology behind oddly satisfying videos

In the pool with…Armin Ulrich from Placid

—a toolkit that helps brands streamline their content with dynamic templates. 

 brand can use ASMR videos to their advantage. So, of course, we had to ask him about it…

In a sentence or two, describe your idea about how brands can use oddly satisfying content?

Brands can remix existing content (such as podcast highlights or educational videos) with oddly satisfying content to increase viewer retention and tap into current trends.

What are some examples of ASMR videos that brands could pair with their own content?

Closeups of people or machines cutting, squishing or crumpling things

Closeups of people baking, building legos, sewing, painting, crafting

Why do you think ASMR videos are so successful?

ASMR videos are the brain tickles of the internet. They’re like a sensory escape for people, offering some form of relaxation and entertainment.

Have you seen an example of a brand using ASMR content really well?

IKEA's "Oddly IKEA" campaign is a great example

. They combined ASMR with visuals of their products being assembled, creating an experience that was as engaging as brand-centric.

Finally, what advice would you give to brands that are going to start applying this ASMR strategy to their social channels?

If you’re sourcing ASMR content, don’t overthink it—just go with the trends that are currently hitting the mark.

If you’re creating ASMR content of your own, think about how you can make it more on-brand. For example: If you sell art suppliers, create an ASMR video with the sound of brushstrokes. Or if you’re a drinks brand, the fizz of a beverage.

Create an oddly satisfying video for your brand or a video that pokes fun at the oddly satisfying trend (like 

That's our wrap up on the oddly satisfying trend. Now all that's left to do is start experimenting! 

Hydraulic presses and other "oddly satisfying" content

Interviews 💦 Marketing Examples 💦 Social Media Trends 💦Content Ideas 💦 Useful Links

We find the best examples of brands making a splash on the internet, so you don’t have to. 

Sign up for the not-so-serious side of social media.

A newsletter about brands having fun on social

When it comes to establishing and maintaining your brand's image, PR plays a key role. At Swwim, we leverage our agency's extensive and diverse network of media connections to curate impactful campaigns and to ensure your story reaches the right audience. Whether it's securing features in print and online publications or compelling podcast and blog interviews, we know the best way to get the word out about your brand, share your stories, and spark meaningful conversations.

Our Public Relations knowledge and skills range through a variety of industries, including, 

. We know what it takes to land a story and we have the network to get your brand out there.

Public Relations

Content can’t move beyond visibility without 

. We work with you to set goals, understand audiences and shape the bigger picture. This work means social activity drives business impact, not just impressions.

Content Marketing Strategy

Don’t get tide down by boosting posts on Instagram getting minimal results. Allow our highly qualified paid social team to 

. We produce carefully considered social media advertising campaigns that reach the right people, at exactly the right time. Our pragmatic approach generates tangible results, be it increased engagement, app downloads, newsletter sign-ups, or conversions. Whether it’s LinkedIn, Instagram, Facebook, TikTok, or more, our paid social team is constantly striving for the best results at the lowest costs to help our clients reach primed audiences.

Social Media Advertising

No matter what your requirements or budget are, we know the perfect people to collaborate with. We work with countless bloggers, vloggers, 

, and celebrities, and have built an extensive network of valuable connections to elevate your brand and reach new audiences, boost website traffic, and even drive sales. We work closely with carefully selected and diverse talent to produce bespoke and effective campaigns that deliver measurable results.

Influencer Marketing

Whatever your copywriting needs - from long format newsletters, to short and snappy Tweets, 

, and blog posts - Swwim has got you covered. We pride ourselves on delivering unique, SEO-optimised content that resonates with the right people and lands your brand messages, creatively and effectively. Our communication skills and copywriting expertise will ensure your content will never sink, always Swwim.

Copywriting

Our social media management team is passionate about 

 and making brands more approachable to their audiences. We handle DMs, comments, and engagement with the right tone of voice, so your customers know your brand cares. With our team on board, you’ll connect consistently with new and existing audiences, making sure no opportunity is missed.

Social Media Management

We offer a range of educational training and workshops on a variety of social media marketing subjects. Whether it's a TikTok masterclass or strategic consultancy session, we have a team of experts that can up skill your team and ensure you're investing in the right type of social media marketing. 

Education & Training

Whether you’re after photography, graphic design, video, or platform optimised content like 

, TikToks, YouTube Videos, or LinkedIn ads, our team of creatives is ready to wade in. We also collaborate regularly with specialists within our network for projects that require skills such as animation, web design, and illustration.

Good things come to those who swim

We're all about The Graft

We're all about the graft

So sit back, relax and let us build the raft

LatestPoolside

Why Your B2B Marketing Strategy Must Include Social Media

Meta’s new ad restrictions: What charities need to know

Hydraulic presses and other "oddly satisfying" content